In 2003, the band signed a deal with
Reprise Records. Following a tour with
Avenged Sevenfold, the band began working on their second album, entitled
Three Cheers for Sweet Revenge. Released in 2004, the album went platinum in just over a year.
The band released four singles from the album: "
I'm Not Okay (I Promise)", "
Thank You for the Venom", "
Helena" and "
The Ghost of You". After returning from a tour of Japan in July 2004, the band replaced Matt Pelissier with Bob Bryar.
At the beginning of 2005, the band was featured on the first ever
Taste of Chaos tour, and was also the opening act for
Green Day on their
American Idiot tour. They then co-headlined
Warped Tour 2005 with
Fall Out Boy and co-headlined a tour with
Alkaline Trio and
Reggie and the Full Effect around the US. That same year, My Chemical Romance collaborated with
The Used for a cover of the
Queen and
David Bowie classic, "
Under Pressure", which was released as a benefit single on
iTunes and other Internet outlets.
In March 2006, the album
Life on the Murder Scene was released, incorporating a
CD and two
DVDs.
It included one documentary DVD chronicling the band's history, and a
second DVD with music videos, the making of their videos and live
performances. An unauthorized biography DVD
Things That Make You Go MMM!
was also released in June 2006. The DVD does not actually feature any
My Chemical Romance music clips or performances, but contains interviews
with those who knew the band before much of their fame.
A biography titled
Something Incredible This Way Comes
was also released, written by Paul Stenning and published in 2006. It
features information on their beginnings right through to their third
album,
The Black Parade.
The Black Parade (2006–2008)
Main article:
The Black Parade
My Chemical Romance started recording their third studio album on April 10, 2006 with
Rob Cavallo, producer of many of Green Day's albums.
It was originally thought to be titled
The Rise and Fall of My Chemical Romance (in reference to "
The Rise and Fall of Ziggy Stardust and the Spiders from Mars" by
David Bowie), but in an interview with
Kerrang!
magazine, Gerard Way suggested this was just the album's working title,
stating "It was never the title of the album, more a spoof, or joke."
On August 3, 2006, the band completed shooting the videos for their first two singles from the album, "
Welcome to the Black Parade" and although not released until January 2007, "
Famous Last Words".
The "Famous Last Words" video was directed by
Sam Bayer, director of
Nirvana's "
Smells Like Teen Spirit" and Green Day's
American Idiot videos.
During filming for the second video, band members Gerard Way and Bob
Bryar were injured. Way suffered torn ligaments in his ankle, and Bryar a
burn to the leg which caused a severe
staph infection that needed constant monitoring in hospital.
[citation needed]
Consequently, the band was forced to cancel a few tour dates. While
these injuries were reported by several news agencies to have been the
result of a car accident, a statement released by the band on their
website and
MySpace page confirmed that these injuries occurred on the set of the video.
On August 22, 2006, the band played a special one-off show at the 1800-capacity London
Hammersmith Palais. The show sold out in 15 minutes, prompting
tickets to be re-sold on
eBay
well over the tickets' face value. The name of the album was announced
and 20 people dressed in black capes with their faces obscured paraded
around the Hammersmith, followed by a large group of fans and street
team members with signs saying "The Black Parade". Later during the
show, the album title and the UK release date were confirmed. Before the
band took the stage, it was announced that My Chemical Romance were
unable to play, but they would be replaced by The Black Parade. After
initial crowd hostility it became clear the band were simply performing
under a pseudonym in keeping with the theme of the album.
"
Welcome to the Black Parade"
was released as a single on September 11, 2006. On September 26, 2006,
the music video for "Welcome to the Black Parade" was released in the
UK, and on September 27 in the US.
The single became the band's first number one on the
UK Singles Chart in October 2006.
The Black Parade was released on October 23, 2006 in the United Kingdom and on October 24, 2006 in the United States.
The Black Parade World Tour commenced on February 22, 2007, with the eventuating 133 shows featuring
Rise Against,
Thursday and
Muse as support acts.
Reggie and the Full Effect frontman
James Dewees
played keyboards and synthesizer on the tour. In April 2007, it was
announced that Mikey Way would temporarily leave the tour to spend time
with his new wife, Alicia Simmons-Way. Way's temporary replacement was
Matt Cortez, a friend of the band.
During the third leg of the tour, as a support act for
Muse, members of My Chemical Romance and their crew, along with members of Muse's crew, suffered
food poisoning, and consequently had to cancel six shows.
The band later featured on Linkin Park's
Projekt Revolution tour in 2007,
along with
Placebo,
Mindless Self Indulgence,
Saosin,
Taking Back Sunday and
HIM.
My Chemical Romance received mixed accolades for
The Black Parade.
Kerrang! rated
The Black Parade as the fourth-greatest album of 2006.
In
Rolling Stone magazine's ranking of the top 50 albums of 2006,
The Black Parade
was voted the 20th best album of the year. My Chemical Romance went on
to win the award for Best International Band at the 2007
NME Awards, and Gerard Way also won the Hero of the Year award.
My Chemical Romance was also nominated for Best Alternative Group at the
2007 American Music Awards.
The band announced in a blog on their website that they would be
going on a final tour in the United States before taking a break. At the
same time, they announced they will be releasing a live DVD/CD
collection titled
The Black Parade Is Dead!,
which includes two concerts from October 2007, the final Black Parade
concert in Mexico, and a small show at Maxwell's in New Jersey. The
DVD/CD was meant to be released on June 24 in the United States and June
30 in the UK, but was postponed to July 1 because of a technical fault
with the Mexico concert.
In 2009, My Chemical Romance released a new single entitled "
Desolation Row" (a
cover of the
Bob Dylan song) on February 1, 2009. It was recorded to feature as the end credit track for the 2009 film
Watchmen, an adaptation of the
graphic novel of the same name.
The band then announced that they would be releasing "a collection of
nine never-before-seen live videos, straight from the encore set of the
Mexico City show from October 2007", entitled
¡Venganza!. The release came on a bullet-shaped
flash drive and also contained exclusive photos of the band from the show. It was released on April 29, 2009.
Danger Days: The True Lives of the Fabulous Killjoys (2009–present)
On May 27, 2009, My Chemical Romance's web designer, Jeff Watson,
announced via the band's website that the band was headed to the studio
to record their fourth full-length album. The recording took place over
the following few weeks with producer
Brendan O'Brien, who has worked with
AC/DC,
Mastodon, and
Pearl Jam.
In an interview with
NME, Gerard Way said the band's next
record would be a rock album, saying, "I think (the next album) will
definitely be stripped down. I think the band misses being a rock band.
In a separate interview with
Idiomag,
Way commented that the next release would be less theatrical in scope,
stating that "it's not going to be hiding behind a veil of fiction or
uniforms and makeup anymore."
In an interview with PopEater, Way also stated that the next album will
be "full of hate." He also said "over the years that we've been hearing
ourselves live and hearing us on records, we kind of prefer the live.
There's more of a garage feel and more energy. I'd like to capture some
of that, finally. That's the goal for the next one."

On July 31 and August 1, 2009, My Chemical Romance played two
"secret" shows at The Roxy Theater in Los Angeles. The shows were the
first concerts the band had played since
Madison Square Garden
in May 2008. The band also premiered several new songs said to be from
their upcoming fourth album during the shows, one reportedly titled
"Death Before Disco", a song that Way said he was particularly excited
about.
The song was since renamed "Party Poison" and was included on the new album. Way explained further in a
Rolling Stone
interview that "it's a completely different sound for the band — it's
like an anti-party song that you can party to. I can't wait for people
to hear it. It brings back, lyrically, some of that wonderful fiction
from the first album.
Gerard Way also said in a November 2009 interview with
Rock Sound
that the fourth album would be their defining work. "A friend who heard
the record recently said he now had no interest in listening to our
older work anymore, that we had made all our old material redundant. I
took it as a compliment, the next thing you should always make the last
thing seem unimportant and I think that will happen when we finally
release this album."
On March 3, 2010, Iero announced on their official website that Bob Bryar had left the band, writing:
"As of 4 weeks ago, My Chemical Romance and Bob Bryar parted ways.
This was a painful decision for all of us to make and was not taken
lightly. We wish him the best of luck in his future endeavors and expect
you all to do the same."
The band did not state reasons on why he left.
In a March 2010
MTV
interview about the new album, Way explained, "There's no title
yet...I'm actually kind of excited about that. It's kind of 'anything
goes' at this point, but I'm so happy with the songs." Though the band
since decided on the title of their fourth album, it continued to go
unannounced, with various rumors circulating and the band stating on
their website that it will be revealed "all in due time"
and in Way's words, "a special way this time. Maybe some sort of event, something fun, something soon."
During the San Diego
Comic-Con 2010, Way announced that the band had finished recording the fourth studio album.
This was later confirmed by Iero on the band's website, announcing that
the album was "done, finished, kaput, in the proverbial can, and being
played loudly as we drive way too fast in our respective cars."
In September, a trailer video was uploaded to My Chemical Romance's official
YouTube page entitled
Art is a Weapon, which announced the title of the album:
Danger Days: The True Lives of the Fabulous Killjoys.
The video featured the band wearing strangely coloured outfits and
battling unusual characters in a desert surrounding, and featuring a
sample of music from the song "
Na Na Na (Na Na Na Na Na Na Na Na Na)". Notable comic book author and the band's personal friend,
Grant Morrison,
makes a special appearance, in the role of an enemy and leader of a
band of masked characters. On September 22, 2010, the band premiered
their song "Na Na Na (Na Na Na Na Na Na Na Na Na)" on
Zane Lowe's
BBC Radio 1 show, and
Los Angeles-based radio station
KROQ-FM.
The album was released on November 22, 2010.
Rock Sound had a preview of the album and gave a positive review, commenting "the way they’ve used everything they learned on ‘
The Black Parade’
and tightened up in certain places feels natural and confident" and
that it sees "the creativity of the band taking flight musically,
graphically and literally."
[39]
Michael Pedicone joined the band as a touring drummer late in 2010, replacing Bryar.
[40]
During a performance at Wembley Arena on February 12, 2011, Way
announced that the band will be appearing at a UK festival later in the
year,
later confirmed as the
Reading and Leeds Festivals, which they headlined. They also performed at
Radio 1's Big Weekend in
Carlisle, England on May 15, 2011.
On September 2, 2011, Frank Iero posted a blog on the band's site
stating, "The relationship between My Chemical Romance and Michael
Pedicone is over" and explaining Pedicone was sacked because "he was
caught red handed stealing from the band and confessed to police after
our show last night in Auburn, Washington." He also mentioned his hope
of getting a new drummer in time for their next show and avoiding having
to cancel any performances in the process.
On September 4, 2011, it was revealed through various sources that
Jarrod Alexander will be the new touring drummer for the remainder of the Honda Civic tour. He also performed with them in late October at
Voodoo Experience and will be playing at their Australian + New Zealand shows at
Big Day Out in early 2012.
Musical style and influences
My Chemical Romance's general style has been categorized as "
alternative rock",
"
post-hardcore",
"
punk revival",
"
pop punk"
and, most controversially, "
emo".
The band's official website describes their music as simply "rock" or "violent, dangerous
pop".
Gerard Way has publicly rejected the term "emo", describing the genre as "fucking garbage".
However, Way has reportedly also described the band's style as "What-else-ya-got-emo".
Way said to
Rolling Stone, "we love bands like Queen, where it's huge and majestic, but also bands like
Black Flag and the
Misfits, who would go absolutely crazy." Way has stated that the band is heavily influenced by Queen, Misfits, Black Flag,
Iron Maiden,
The Cure,
Joy Division,
Bauhaus,
Siouxsie and the Banshees, and
The Smiths/
Morrisey.
Way has also said that his band patterns their career after that of
The Smashing Pumpkins, another band they admire.
Controversy
"Emo" label
Singer-songwriter Gerard Way has previously stated that he strongly
disagrees with the band's frequent classification of "emo", saying:
"Basically, it's never been accurate to describe us. Emo bands were
being booked while we were touring with Christian metal bands because no
one would book us on tours. I think emo is F–ing garbage, it's bulls–. I
think there's bands that unfortunately we get lumped in with that are
considered emo and by default that starts to make us emo."
UK tabloid incident
On May 8, 2008, British
tabloid The Sun published an article entitled "
Suicide of Hannah, the Secret emo",
which reported the death of a thirteen year-old British girl named
Hannah Bond, who had hanged herself supposedly because of her
involvement with a reported "self-harming 'emo' cult", which the
newspaper directly associated with My Chemical Romance, and their
then-current album
The Black Parade,
which was said to be linked to her suicide. In the article, coroner
Roger Sykes expressed concern that Bond's "emo" lifestyle glamorized
suicide, and suggested that her obsession with My Chemical Romance was
linked to her death.
Regardless,
The Sun's article, and an article in
NME about
The Sun's article, had linked My Chemical Romance to the suicide.
Supporters of emo music contacted
NME to defend the genre against accusations that it promotes suicide.
A group of British fans eventually planned a march across London in
protest against the depiction of the band in the media. The march was
expected to be held on May 31, beginning at Hyde Park's West Pond and
ending outside the offices of
tabloid newspaper the
Daily Mail,
which widely criticized My Chemical Romance and had published general
pieces about the dangers of "suicide cults". The march was expected to
attract 500–1000 protesters, according to the organizers.
After concerns by police, the march was called off and instead about 100 fans congregated at
Marble Arch and the band repeated the statement "fuck the
Daily Mail" during their gigs in the
United Kingdom.
The Daily Mail defended its position saying its coverage was
"balanced, and restrained" and "in the public interest" and they were
reporting genuine concerns raised by the coroner at the inquest and
claim that their coverage of the incident has been misrepresented and
confused with rumor. They state that their coverage of the coroner's
remarks and the parents' comments was in common with that of other
newspapers, and point to their publishing of readers letters defending
the band and positive reviews of the band's albums and tours.
Accusations of "propaganda"
On April 28, 2011, US broadcaster
Glenn Beck labelled the My Chemical Romance song "
Sing" as "
propaganda" after it was featured and covered on the US musical drama TV series
Glee
in February 2011. Beck stated "It's an anthem saying 'Join us'. How can
you and I possibly win against that?" The lyrics that Beck pointed out
were: "Cleaned up corporation progress, dying in the process / Children
that can talk about it living on the railways / People moving sideways /
Sell it till your last days / Buy yourself the motivation / Generation
nothing / Nothing but a dead scene / Product of a white dream". Many
have stated that Beck has taken the song literally,
[citation needed] despite it being set in a fictional, futuristic
California.
Way responded to the accusation on the band's official website,
writing, "I think the word Glenn Beck was looking for was 'subversion'
not 'propaganda', because I don't know what it would be considered
propaganda for—truth? Sentiment?" He also said that he was "shocked that
no actual fact-checking was done on the lyrics".
Tours
My Chemical Romance played in many major tours in 2005. The band
toured with Green Day in 2005 on the "Green Day Presents American Idiot
Tour". They were also part of the Warped Tour in the same year. "For a
lot of kids, it's the one thing they look forward to all year," said
Gerard Way of the Warped Tour. "They save up for it. They get to see all
the bands they like in one shot."
Their set list included mostly songs from
Three Cheers for Sweet Revenge.

My Chemical Romance co-headlined the main stage with The Used on the
Taste of Chaos tour, before starting their first headlining tour, simply
named the "My Chemical Romance Tour". The tour launched September 15 in
Ohio, stopping at 30 locations in the United States, to promote their
album,
Three Cheers for Sweet Revenge. Supporting were
Alkaline Trio
and Reggie & The Full Effect. This tour marked the beginning of the
heavy theatrics later showcased in many of their live shows. Way
expressed his plans for the tour in an interview with MTV, saying, "we'd
talked about bringing out dancers for our headlining tour in the fall,
but it's a big undertaking; you have to have a bus full of dancers.
We've always wanted to do a big theatrical tour. But you have to do it
in steps".
The use of theatrics was evident during
The Black Parade World Tour,
which supported their album of the same name. The tour featured 133
performances worldwide, featuring three legs in North America, one in
Europe, Asia, and South America, and one internationally.
The band joined headliners
Linkin Park on Projekt Revolution 2007, starting on July 25 and ending on September 3, 2007.
The band played a one-hour set on center stage, opening with "This Is
How I Disappear", as flames burst behind the band. The set ended with
"Cancer", occasionally with falling confetti, and fireworks. A stream of
controversial events occurred over the kiss Way and Iero shared during a
performance of "You Know What They Do to Guys Like Us in Prison" in San
Bernardino on July 28.
[citation needed] Following the Projekt Revolution tour, they opened for
Bon Jovi in October, and then departed for a European Tour with
Mindless Self Indulgence.
On September 19, 2010, the band announced "The World Contamination
Tour", which took place in parts of the UK, France, Amsterdam and
Germany.